Jenny Portfolio

Jenny Lazo

About

Experience

Marketing Audit + Automation

Product + Customer Marketing

Research, Processes, & Strategies

Testimonials

Contact Me

ABOUT ME

Over the last 20 years, I have worked in Fortune 500 and start up environments, in a variety of Business & Marketing roles including: Digital Marketing, Product Marketing, Demand Generation, Brand & Content, Social Media, Market & Competitive Research, Advertising, Public Relations, Revenue Tracking & Marketing Ops.

My superpower is to add value via a big picture mentality, accomplishing organizational alignment the entire organization, while identifying gaps, creating feedback loops, and implementing operational improvements.

I understand both small startup and large enterprise environments having built out an entire Marketing Function and team, successfully influencing change management, bringing a culture of goal setting, cross functional stakeholder touchpoints, results tracking, documentation, and transparency.

I attribute my success to auditing existing systems, benchmarking through competitive intelligence, developing short and long term 360 solutions, taking the time to bringing the entire organization along in the journey.

From working for large scale organizations to now running my own marketing agency, I feel most aligned when working with small to medium businesses looking to leverage operational efficiencies and strategies to elevate their businesses to the next level.

ENTREPRENEUR

Technical Marketing consulting & execution

Technical backend white glove services including:

Google Business Profile Indexing
Search Engine Optimization
Google Ads & Analytics Setup
Ecommerce Platform Integration
Email Tool Integration
Subscription Tool Integration
Membership Tool Integration
Website Migrations

Marketing Consulting & Execution

Support small to medium businesses with:

Branding
Marketing strategy
Content & design development
Website builds/migrations
Social media management
Event facilitation
Advertising
Access to trained virtual assistants for execution support

Done for you package

End-to-End Business & Marketing Setup:

Website Creation
Branding & Positioning
Content Tone & Voice
Logo, Business Cards, Brand Templates
Brand Guidelines
Social Media Setup

Divine Pearl Collective

Community Members

years marketing experience

Local

partners

Accessible Marketing Support for Small Businesses

Book Publishing & Speaking Opportunities

Publishing a book, journal, or seek speaking opportunities on podcasts & other events? We have a series of vetted vendors to support:

Book Editors
Graphic Designers
Kindle Direct Publishing

business & marketing training

Customized trainings for Business & Marketing Tools including:

Amazon Seller Central, Shopify
Squarespace
Canva
Mail Chimp, Pardot, Klaviyo,
Google Ads
Meta Business Suite

Membership Based Business & Marketing Guidance & Execution

360 Marketing Assessment & Strategic Roadmap
1:1 & Group Monthly Business & Marketing Mentorship
Wellness Online Directory
Increased Visibility & Cross Promotion
Operational & Technical Marketing Support
Access Virtual Assistants for execution support
Vending & Speaking Opportunities at Events
Monthly Educational Workshops
Access to a Repository of Educational Resources

event facilitation

Support events with event planning & logistics, photography, decoration, ticket sales & promotion +

customize mindfulness corporate events based on your business specializing in:

Hypnotherapy
Breathwork
Stress Reduction
Corporate Burnout
Sound Healing
Yoga
Energy & Chakra Work

FEATURED ON

Incorporating Shadow Work Into Your Daily Life as an Entrepreneur

Let’s Get Spiritual with Jenny Lazo of Divine Pearl Collective

From Corporate Burnout To Living A Soul Led Life With The Founders Of Divine Pearl Collective

Jenny Lazo - Return to Self

Professional Background

Marketing & Entrepreneurial Experience

Divine Pearl Collective Marketing Agency: Founder

sticky.io: Director of Product Marketing

Amazon Kindle: Senior Product Marketing Manager

Amazon Restaurants: Product Marketing Manager

AWS Marketplace: Product Marketing Manager

Ryder Transportation: Marketing Automation Manager

Hult International Business School: Regional Marketing Director: Latin American Region

Education

Pardot Specialist Certification, Salesforce.com

Marketo Certified Expert, Marketo, Inc., an Adobe Company

Eloqua 10 Masters Certification, Oracle Marketing Cloud Academy

Masters in Business Administration, Nova Southeastern University

Bachelors of Science in Communications, Florida International University

SKILLS & CERTIFICATIONS

• Marketing Strategy & Execution

• Ecommerce Subscription Growth

• Building & Leading High-Performance Teams

• Product Go-to-Market Strategy

• Product Naming & Pricing Strategy

• Persona, Market & Consumer Research

• Customer Lifecycle Management

• Buyers Journey Optimization

• Custom Targeting & Segmentation

• Content Development & Mapping

• Branding & Positioning

• 4X Certified Marketing Automation Expert

•

• Voice of the Customer Porgram

• Lead Generation, Conversion & Scoring

• Database Growth & Standardization

• Pipeline Management & ROI Reporting

• Account Based Marketing & Sales Enablement

• Marketing Operations & Partner Marketing

• Process Improvement & Change Management

• Lifetime Value & Incremental Lift Analysis

• Million $ Budget Management

• Churn Mitigation Strategy + Cancel Offers

• 360 Marketing Audit & Roadmap

• Squarespace Website Build & Migration

• Social Media Management & Advertising

SquareSpace – Website Development

Marketo – Marketing Automation Platform

Pardot – Salesforce’s Marketing Automation Platform

Eloqua – Oracle Marketing Cloud

Salesforce – CRM & Lead Management & Pipeline Tracking

Tableau & Looker – Reporting & Data Visualization

Google AdWords & Analytics

Meta Business Suite & LinkedIn Ads

Adobe Creative Suite

Website Content Management Systems

Amazon Internal Marketing Tools

360 Marketing Audit

Conducted end to end marketing assessments for small business owners, delivering a detailed roadmap and monthly touch bases for ongoing guidance and execution support.